Which of the following is NOT part of evaluating cash flows for a project?

When evaluating cash flows for a project, it is essential to focus on financial aspects that directly impact the project's profitability and economic viability. The tasks typically involve analyzing initial outlay costs, incremental cash flows, and terminal cash flows.

Initial outlay costs refer to the up-front expenses needed to start a project, such as purchasing equipment or making necessary improvements. This understanding helps in assessing how much investment is required at the beginning.

Incremental cash flows are the additional cash inflows and outflows that occur as a direct result of the project. Evaluating these is crucial for determining whether the project will contribute positively to the overall cash flow and net present value.

Terminal cash flows involve the cash flows anticipated at the end of the project's life, including salvage value or terminal value. This aspect is also vital in calculating the total economic impact of the project over its duration.

Market share analysis, while valuable for understanding the competitive landscape and potential sales, does not directly pertain to the cash flows associated with the project itself. It is more of an external market consideration rather than a financial metric used to evaluate the project's cash flows. Thus, it does not belong to the critical elements in cash flow evaluation.